There is much talk these days about social media, and it is important for a business marketer to understand how this “new media” can work to compliment the tried and true methods of promotion. Traditionally these have involved mailing lists, attractive templates and links to websites and articles that serve to sell, educate or remind [...]

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Poaching the Walled Garden of Facebook

May 25, 2010
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Facebook is an attractive page, and for obvious reasons who would publish their headshot on Facebook if it weren’t for an efficient moderation system that keeps it pruned and clean. It’s also the number two website on the Internet according to Alexa Rank, and is arguably the most successful social network on the Internet.

Facebook can [...]

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Twitter is Social Promotion You Need!

May 25, 2010
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At first glance Twitter doesn’t seem to have much appeal for Costa Rica related projects because the local telephone monopoly lacks an official SMS gateway for Twitter. While there may not be any really good way for tweeting Costa Rican cell phones it is likely that a very important part of your target market is [...]

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Email is Still the Killer “App” for Promotion

May 25, 2010
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The best method for long term promotion of your blog or website is through email, and if you publish new content on a regular basis a big email list is sure to generate impressive results. The traditional approach for businesses has been to combine a simple but attractively designed website while focusing on email campaigns.
In [...]

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Free, Quality and Legal Photos for Blogging

May 24, 2010
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A common mistake made by new bloggers is unauthorized use of photos. Typically a person does some initial research and comes up with terms like “Fair Use” and theorizes that their use of some image would be allowable. Others just figure that no one is going to notice that they borrowed an image. Either approach [...]

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