Creative Content

National Flower of Costa Rica is an Orchid

Costa Rica web presence requires more than an attractive website and efficient design. Creditability starts with content that supports an established business position in the region. This is important because Costa Rica has frequently been a place where less than reputable people set up shop and then disappear.

While good copywriting, locally produced photos and videos are no substitute for years of experience and reputation these can certainly enhance a perception, real or otherwise.

Local expertise is a must because writers in places like India and Canada will omit important details and make mistakes that will be painfully obvious to sales prospects. The expatriate community living in Costa Rica is more important than ever due to social media. Simply put blogs that lack credibility do not get far in the social network.

Apart from well written copy any blog or website must incorporate photo and video. While technology used in video processing has typically been time consuming and complex the advances in high definition video and media sharing have made it much easier to produce and publish video.

In fact some of the professionals who have worked with video in the past have been left behind by new media. Be wary of high rates for video production and keep in mind that even Costa Rica stock photography is now very inexpensive.

Frequent production of new content enjoys more importance due to social media, and teaching a business how to leverage content management systems is essential to playing in the long term game. It simply doesn’t work anymore to hire a professional to produce a new website and then leave. Building a web presence requires staying in touch with an audience and the continuous generation of original content.

I specialize in showcasing your business with content that gives an authentic web presence in Costa Rica. I can ensure that your budget for content and copy is spent efficiently while empowering your business as a social media production machine. Please do not hesitate to Contact Me and request assistance with Content Creation.