Search Optimization

How does Your Page Appear in the Results?

Search engine optimization (SEO) ensures that a website is indexed properly and that pages are presented as attractive summaries on searches for relative content. Search providers such as Google, Yahoo and Bing use complicated formulas to calculate page rank, which determines the position of a page in searches for specific keywords.

As the traffic that comes to a website as the result of “organic” search engine traffic referrals is free there exists a market to manipulate the results. Generally speaking such techniques do not work in the long run, and the search engines will remove sites from their index once manipulation is discovered.

Instead of focusing on page rank our method is to first ensure your website is indexed properly and that you have verified accounts with the major search engine providers. Often search optimization is not addressed by even the most attractive websites, and web designers with backgrounds in graphic art overlook this very important detail.

Social media opens up an entirely unique set of problems for search optimization because the popular blog and content management platforms do not adequately manage the search index out of the box. Often much is left to the theme designer who in an effort to maximize mass appeal or aesthetics simply leaves out the search index components.

SEO requires a review of how a website appears in the index and where necessary adjusting visible and invisible elements in the code. Sometimes there are elements present such as flash graphics and PDF documents that should not be indexed. Often there are redundant pages or content that should be distributed across multiple pages in order to provide more attractive index summaries.

Frequently a business will use ineffective tools for tracking search results that are provided as a sales gimmick on the part of a hosting service. In fact the most powerful tools are available for free or are conveniently available in a content management system. These are just a few examples of the many ways a business can waste time and dilute their message by neglecting search optimization.

Search optimization is generally an area of work that requires only a small amount of time on our part, and can have meaningful long term results for your website traffic. Please do not hesitate to Contact Me and request assistance with Search Engine Optimization.