Social Media Promotion

Social media has been called the “biggest shift since the industrial revolution”, and while the realization of that rather bold statement might take years there is no doubt that social media has big implications for selling Costa Rica to a global audience.

Costa Rica vacations, relocation and real estate are inherently niche markets, and social media advertising has proven to more adept at reaching a niche audience than traditional forms of advertising. Facebook is the number two webpage on the Internet according to the Alexa rating service, and offers a pay per click advertising option that leverages what is perhaps the largest data mining company in the world.

Old arguments about keeping websites graphically light and free of video do not carry weight when the target audience enjoys bandwidth far superior to what is available in Costa Rica. Businesses that target prospects in the developed world must respect the modern reality of what the Internet has become. Embracing both social media and Smartphone browsers is essential for any business that expects to survive the long term.

Even those who are skeptical of social media should respect that web design and sales campaigns must be social media ready with built in hooks for distributing information within the social network. Making the shift or Rebooting for Social Media provides a business with more efficient publication tools.

A social media ready content management system like Wordpress means that many design changes no longer require the services of a highly paid professional, and once in place can be managed personally by a small business owner or lightly skilled employee.

In fact the social media sales cycle doesn’t require any change from how a business might manage an ordinary direct email campaign.

• Attract Interested Prospects
• Deliver Quality Content
• Capture Contact Information
• Stay in Touch

Even a business that is not actively paying for sales leads or website traffic should take advantage of this downtime to retool for social media. When properly initiated social media can generate sales leads organically and retooling now improves efficiency while ensuring results for the future.

I can help you build a social media sales campaign, and in many cases this shift will not require a redesign of an existing website. You can attain measureable results even if you are a small business or have pruned staff to reduce costs. Please do not hesitate to Contact Me and request assistance with Social Media Promotion.